DtB Sustainability Summit 2022 | LECTURES | DAY I

lecture

DtB Sustainability Summit 2022 | LECTURES | DAY I

date

8 July 2022, 9:20

place

PPNT Gdynia
Gdynia, al. Zwycięstwa 96/98
Building 3

entrance

available in a bundle

Notice! Participation in this event is paid.

PPNT Budynek 3

all block are held in english with simultaneous translation into Polish

9:20-9:50 | Networking & Check In

Morning networking over a cup of coffee. With its relaxed vibe of a conference backstage conversation, this informal meet-up will give you an opportunity to meet other entrepreneurs, creatives and professionals attending the event.

10:00-10:40 | block #1
sustainable development and consumer needs

How to use new market needs to create future-proof, sustainable business solutions? The subject of sustainable development and the role of companies in this area has reached the highest level in history. The growth of new types of consumer needs creates the potential for changes in the design of products, services and business models.

The Role of Business in Creating Sustainable Lifestyles? | Markus Terho [FI] Sustainable Everyday Life at Sitra, Project Director

Our consumption choices and everyday decisions are major drivers of carbon emissions. How could we guide them and provide people with their own set of solutions that are appealing and build a good sustainable life for every one of us?
There is often news about the global climate crisis, usually seasoned with devastating doomsday predictions and a lack of hope. The solutions presented are often communicated in a negative form: avoid this, do not do that, save this. Actually, achieving sustainable lifestyles is about constructing new norms and establishing ways of life that are good for you and the environment. The vision of our work is that a sustainable everyday life is a good life, and nothing is a better catalyst than inspiration.

conversation with speakers
moderation: Päivi Tahkokallio [FI], Tahkokallio Design+, Founder and CEO

10:40-11:40 | bloCk #2
SHIFTING PARADIGMS AND CHANGING THE INDUSTRY

What are the business benefits of sustainable design transition? What potential and barriers are associated with introducing bold changes in the business models? What is responsible business? With the deepening climate crisis and increase in public demands, more and more companies and influential leaders are publicly questioning current, old economic models. The return to shareholders can no longer justify the business. This model has already run out. Enterprises are an integral part of our society, and therefore they are responsible for caring for them.

A Responsible Company: Actions speak louder than words | Thibaut Dols [NL] Patagonia Europe, Sales Lead Eastern Europe & MEA

Learn about Patagonia’s internal and external steps taken to ensure that we give back to the planet more than we are taking away from it.
Since its founding, Patagonia has always been considered an experiment for doing business in unconventional ways. Today, our mission statement is: ‘We are in business to save our home planet’. Since day one, we have been putting environmental and social commitment at the heart of our business, but we are not perfect, and we certainly do not have all the answers. Nevertheless, we believe that the private sector must commit to becoming part of the solution rather than the problem. As business leaders, we must act together to change our economic model radically. We must strive to look beyond profitability and shareholder value to start thinking about our businesses' impact.

Designing the next paradigm | Lars Urheim [NO] Ogoori, Co-founder/Head of innovation.

Value creation in a circular economy.
Drawing on experience from working with multiple startups and the furniture industry, Lars challenges how we approach the transition to sustainability and a circular economy today. Today we need to change some basic assumptions to create real value and build both products and brands regeneratively. How can we take on systemic challenges and make them the strategic goals of our businesses?

conversation with speakers
moderation: Päivi Tahkokallio [FI], Tahkokallio Design+, Founder and CEO

11:40-12:40 | Theme-focused Tables and facilitated networking

Theme-focused Tables and facilitated networking provide the possibility to interact with experts, dive deeper in particular themes and share perspectives.

The future of urban mobility in business | Anna Puchalska Senior Sales Manager, Mateusz Urbaniak Sales Manager [PL], Freenow

The future of mobility is a fascinating topic that provides both a lot of inspiration and many questions. We believe that modern, technologically advanced solutions for business mobility can support cities operating in accordance with the idea of ​​sustainable development, set trends in this area and improve the quality of life of their inhabitants.

11:40-13:40 | Portfolio Slam

Portfolio Slam is an open call for a talent at the intersection of design and business-from visual to experience, to service design and strategy. Come to share your experience, receive feedback and discuss future possibilities. There will be 1:1 sessions with frog industry expert every 10 minutes. To participate in the portfolio review fill in the registration form until 2rd of July  

 

12:40-13:40 | bloCk #3
NEW BUSINESS MODELS TO SUPPORT CIRCULAR TRANSITION

How to use the potential of the circular economy to create value for the company? What new services and materials do companies need to tap into circularity? How to use existing resources in designing products and services? To fully benefit from the potential of the Circular Economy, the market needs new suppliers, products, services and business models. The circular transformation creates new space in the market with low competition and dynamically growing demand.  

A dating site approach to advance the circular economy agenda | Christian van Maaren [NL], Excess Materials Exchange, Founder

How a dating site approach can help companies understand what to do with their excess materials and waste. Christian will explain how AI, machine learning and blockchain can help make that possible.
“The circular economy seems to be stuck in the future”. How can we get it unstuck? The circular economy transition is mostly a data management challenge. By making it easy for designers, manufacturers and producers to understand the impact of all sorts of decisions along the value chain of a product, we can help make sustainability decisions easier.

Waste as a raw material | Piotr Woźniakowski [PL] Cyrkl, Country Manager

How to create added value from waste? Currently, the world is 8.6% circular. This means that over 90% of all resources we consume are not recovered and reused in any way.
We live in time of extreme exploitation of natural resources is much higher than the rate of regeneration. The current trend is extremely dangerous due to the shrinking resources, resource dependency and interruptions in deliveries, which diametrically affect the soaring prices of raw materials. One of the answers to the question of how to prevent this is to implement the circular economy model. Thanks to the circular economy model, waste begins to gain more and more value in the context of obtaining raw materials. Not only does the extraction and re-use of raw materials significantly reduce the level of use of primary natural resources, but also, from the financial point of view, it is becoming more and more profitable. In 2017, the reports by Anders Wijkman and Kristian Sandberg on the macroeconomic impact of the circular economy showed, using the example of seven European countries, that national CO2 emissions can be reduced by 66% while creating new jobs. These are local and decentralized workplaces where the products and their users are, not in remote countries.

conversation with speakers
moderation: Päivi Tahkokallio [FI], Tahkokallio Design+, Founder and CEO

13:40-14:00 | break & networking

14:00-15:00 | block #4
ECONOMIC TRANSFORMATION BEYOND SUSTAINABILITY

How businesses may reach beyond sustainability and prepare for the Next Economy? How to design for ecosystem-oriented business and regenerative transition? What transformations are needed in the 21st-century economy if we are to meet the needs of all people within the means of the living planet? Transforming business toward sustainable development requires a broader perspective. In order for companies to achieve their regeneration and distribution goals, they first need to redesign their missions, partnerships, management, ownership and finances.

Economic transformation and human prosperity | Erinch Sahan [UK] Doughnut Economics Action Lab (DEAL), Business & Enterprise Lead

Doughnut Economics is a compass for human prosperity in the 21st century. It highlights the transformations needed if we are to meet the needs of all people within the means of the one living planet.
For business, Doughnut Economics means a deep internal reflection on the traits of enterprise design. This talk will give an overview of Doughnut Economics, identify the broader economic transformations needed and identify ways businesses can pursue regenerative and distributive goals by redesigning their purpose, networks, governance, ownership and finance.

Going Beyond Sustainability | Kara Pecknold [DE] frog, Executive Design Director and Global Lead for Sustainability

If a digital transformation has defined how we live and work over the last ten years, then regenerative transformation will define the next ten.
As companies aim to meet new regulations and customer expectations, there are many opportunities to realize better products and services and create more dynamic, sustainable and adaptive systems for them to live within. This isn’t a one-step approach but rather requires long-term, systems-oriented thinking. Since we don’t have much time to turn things around, we are actively asking how business and design can contribute more positively to a Next Economy. Frog defines sustainability as the social, environmental and climate impact that a company can make in supporting people and the planet. As a creative consultancy, they are working with clients to help them transition to a ‘next economy’ – one that goes beyond business as usual and aims to be regenerative in support of a sustainable future.

conversation with speakers
moderation: Päivi Tahkokallio [FI], Tahkokallio Design+, Founder and CEO

15:00-15:30 | networking break

15:30-17:45 | block #5 
PARALLEL WORKSHOPS AND FILM SCREENING

* Registration required. To participate in workshops, buy the package: Premium or Premium+

In this part of the event, participants dive deeper and learn by experience how to use the tools and competencies that allow for creating sustainable change in business. On the first day of the program, there are 3 unique workshops conducted by experts from leading organizations from Poland and abroad, in Polish or English.  

15:30-17:45 | "going circular" movie screening 

The event is available in the regular package, registration required
*the screening takes place in parallel with the workshop.

Going Circular dares to imagine a future where humankind not only survives, but flourishes, by rethinking global paradigms and respecting the limits of our planetary resources. Meet four groundbreaking thinkers who navigate environmental, economic, and social crises of the modern age. They each discover that the solutions for creating a circular economy and planet have already been perfected in nature itself.

20:30 | sustainability summit evening 

Join fellow participants in an atmosphere of evening networking and relaxation.

In the background, sounds of electronic music will be served by Żorż Ponimirski, the special event guest. We will encourage you to smoothly enter the atmosphere of the evening, wavy, carefree movement on the dance floor or to collect your breath, cleanse and make space in your head for the next wave to come. This wave will be a portion of inspiration, knowledge, meetings, and experiences during the second day of the DtB Sustainability Summit. Starting at 20:30, admission is free for registered conference participants.

Venue:

Muzeum Miasta Gdyni

Zawiszy Czarnego 1

start 20:30

 

Design talks Business team
PPNT Gdynia | Centrum Designu: Ewa Chudecka, Magdalena Stalewska, Natalia Kawczyńska
Change Pilots: Henryk Stawicki, Justyna Turek, Ewa Browarczyk, Paweł Mikołajczyk

sponsors: 
Ambasada Królestwa Niderlandów w Polsce, FREE NOW for Business, IKEA

 

Regulations

Materials:

speakers

Päivi Tahkokallio

Päivi Tahkokallio

Päivi Tahkokallio is the Founder and CEO of Tahkokallio Design+, a strategic design agency operating from the Arctic north in Finland.With her track record on strategic and social design Päivi has been called the mother of Arctic Design, a design approach to support sustainable development of the Arctic, more topical than ever at the time when Europe has set an objective to become climat...

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Krzysztof Bogomaz

Krzysztof Bogomaz

Head of Strategy Development at Ergodesign, a consultancy where circular strategies and futures thinking constitute a source of innovation and development for the company itself and its business partners. In 2018 Krzysztof was awarded a doctorate in Design Management with a particular focus on methodology, processes and tools facilitating the use of design in business.

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Thibaut Dols

Thibaut Dols

Sales Manager EE&MEA at Patagonia. Thibaut loves to be outside, and his current biggest focus is to balance outdoor activities with more healthy environmental habits: back-country skiing, bike-packing, cycling and climbing. He always tries to find an adventure path that will take him out of his comfort zone and closer to the local people. His next challenge is to climb his first 6000 in mixed ...

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Marcin Maciejewski

Marcin Maciejewski

Future(s) Strategist at Ergodesign. He deals with forces, trends and future forecasts. A graduate of Trendwatching & Future Postgraduate Studies and a lecturer at several Polish universities. In 2021, Marcin completed a research and foresight project “Digital Proximity and the Role and Contribution of the Senses to New Technologies”. He was an expert on multisensorics for a TrendSi...

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Lukáš Jan Němec

Lukáš Jan Němec

Lukáš is a service designer at Pábení design studio which focuses on the sustainable development of commercial and non-profit organizations. Their work's core is service design, strategic planning, and facilitation. Pábení sees the theme of sustainability as a combined vessel of environmental challenges and social justice, well illustrated by Kate Raworth'...

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Kara Pecknold

Kara Pecknold

Executive Design Director and Global Lead for Sustainability at frog, part of Capgemini Invent. Passionate about the dynamic opportunities for impact found at the intersection of people, planet, services and systems. With a graduate degree in design and over 15 years of experience, she has supported her clients to build better futures through design research, team and org activation, product and s...

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Erinch Sahan

Erinch Sahan

Previously, the Chief Executive of the World Fair Trade Organization. In the past, he has spent 7 years at Oxfam leading campaign initiatives and founded Oxfam’s Future of Business Initiative. Erinch has also worked at Procter & Gamble as a market strategy manager, established a furniture business and worked for Australia's aid programme. He is a Social Enterprise World Forum board membe...

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Markus Terho

Markus Terho

Markus Terho and his Sustainable Everyday Life team inspire and help Finns to find their own way to build a sustainable good life. He leads a team involved in developing proven ways of accelerating the sustainable transformation of society. These are now being shared with – and developed further by – teams of changemakers in other countries. This increases the impact of Sitra’s w...

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Lars Urheim

Lars Urheim

Co-founder/Head of innovation at Ogoori. Lars brings a deep felt passion for nature and climate into business and design. He has founded a series of startups in Norway, and aims to challenge the way we think about value creation and growth economy.

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Christian van Maaren

Christian van Maaren

Christian describes himself as a chronic optimist, always looking at possibilities to achieve the seemingly unattainable. He is driven by making the world inclusive and circular. He is convinced that the circular economy plays a paramount role in the energy-climate challenge whilst delivering sound business results. He believes that the circular approach is one of the fastest and cheapest ways to ...

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Piotr Woźniakowski

Piotr Woźniakowski

Country Manager at Cyrkl. An expert in the circular economy (circular economy) with many years of experience working on related projects to the development of circular economy in Poland incl. in CEC Group and IOŚ-PIB. Currently, Country Manager for Poland at Cyrkl, dealing with the development of Europe's largest platform for trading recyclable materials, waste and by-products on the Polish market...

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