The story of one kettle. Future Lab by Ergodesign
Gdynia, al. Zwycięstwa 96/98
The aim of the exhibition is to revise the popular view that plastic is 'pure evil' and to encourage a joint reflection on how to gradually include plastic in the value circle, to ensure that, at the end of the day, a proverbial 'kettle of the future' does not pose a threat to Planet Earth.
The new wave of responsible design is using its creativity to challenge the culture of 21st century materials. Changing the way objects are used aims to reduce environmental impact and is one of the main challenges for manufacturers and designers.
We also challenge the idea of plastic being pure evil. We are considering the idea of including it in the value circle, so that it poses less of a threat to Planet Earth.
The exhibition encourages reflection on the modern approach to materials on two levels: the relationship of time (today, tomorrow, future) and the relationship between nature and industry.
A pretext for these reflections is the history of a kettle. The legendary Crystal, designed by Ergodesign for the Zelmer brand in 1996, is still sold today. It is a conventional everyday product made of plastic. Although the stories of the users it has accompanied for over a decade are still alive, many of these kettles will unfortunately end up in the trash one day.
What will tomorrow be like? The next generation of Ergodesign designers have designed the kettle of tomorrow especially for this occasion. Incorporating the principles of a circular economy, Crystal will enter new cycles of use. By re-creating plastic products, Ergodesign explores the potential of a raw material: rigid plastic, already in the constant cycle of the ecosystem.
What about further future? Here, we speculate, and the result of these speculations is a kettle of the future, designed based on perspectives such as extreme environment, hydropunk, protopia and symbiocene.
The exhibition also presents the result of analysis of the nature-industry dimension. Aided by "The butterfly diagram – a visualization of circular economy" by the Ellen MacArthur Foundation, we see analogies in natural processes (biomimicry), which we incorporate into technological processes. Nature living in cycles is an inspiration to create a circular tomorrow and a bold future.
The exhibition offers different alternatives regarding materials and circular approaches to design. And by looking over the shoulder of its authors, one is transported into a living laboratory of innovation.